Branding and illustration design for The Big Elixir, an annual conference which takes place in New Orleans in November. Elixir is an emerging programming language that is proving highly popular with developers and the conference aims to bring together experts and beginners alike to learn more about its potential.

The product’s logo is a purple teardrop shape, which is referenced by the potion-wielding wizard mascot and the word-mark alludes to the ‘pipe operator’ symbol; a unique feature of elixir’s code (a pipe operator looks like this |> and is incorporated into the I and X of Elixir).

For the cityscape, the organisers wanted something light and airy with a few key landmarks from downtown New Orleans including the St. Louis Cathedral, the Superdome and the Crescent City Connection – the bridge which crosses the Mississippi River from Downtown New Orleans to the Westbank. The speech bubbles encase the conference talking points (logos and symbols associated with Elixir) and the trees again reference the tear-drop motif.